Answers to the most common questions
Everything you need to know about Seafy, in short and direct answers.
Who can become a Seafy partner?
National and local brands, onboard shops and venues, port businesses, merchants and ecommerce players, publishers and tourist destinations: anyone who wants to reach passengers with advertising, sell products through the onboard ecommerce or build co-marketing and co-branding initiatives.
What's the difference between advertising, ecommerce and co-marketing?
Advertising brings your message to the onboard channels (portal, TV, screens, audio). Distributed ecommerce lets you sell your products through the onboard Shop. Co-marketing/co-branding builds joint initiatives — content, experiences and dedicated offers — together with the Seafy team.
Can I use my own creative assets, or do you produce them?
Both: you can upload your own creative assets or rely on the Seafy team, which produces videos, graphics and spots tailored to the onboard audience.
How does selling on the distributed ecommerce work?
Your products join the onboard Shop catalogue; passengers buy from the portal with onboard pickup or home delivery. With a single agreement you sell across multiple ships and routes, without opening a physical store. (Merchant onboarding, logistics and commissions: to be defined.)
Can I measure results?
Yes, with market standards. Advertising is served through an IAB-standard ad server (Revive) and the whole experience is tracked with an analytics platform (Matomo): we measure reach, impressions, viewability, interactions, ships involved and — for ecommerce — the sales generated. You see the real penetration of your offering, with periodic reporting.
How much does it cost and how do I pay?
Two flexible models: Revenue Share, where you pay based on results (sales or performance), and PaaS, with placements and campaigns at list price and costs defined upfront. We choose the best fit for your goals together.