Seafy for partners

Your brand in front of an audience with all the time to listen.

On board, passengers travel for hours, connected and relaxed. With Seafy you bring your brand to their screens, sell your products through the onboard ecommerce and build co-marketing campaigns across the whole fleet — with turnkey formats and measurable results.

AdvertisingDistributed ecommerceCo-marketing & Co-brandingCaptive audienceMeasurable
Why partners choose Seafy

An audience you won't find anywhere else.

More attention. More engagement. More opportunities. Put your brand at the heart of the passenger journey with Seafy.

Captive audience

More time. Fewer distractions. Reach a connected, engaged audience when attention matters most.

Quality of Attention

Reach passengers when they're relaxed, engaged and most receptive. A premium, brand-safe environment designed to maximize attention, engagement and conversions.

Measurable

IAB-compliant advertising formats with real-time analytics let you measure reach, impressions, engagement and sales using real data—not estimates.

Turnkey

Seafy manages the advertising inventory, technology and, if required, creative production. You define the objectives—we take care of the rest.

Coverage

The fleets that trust Seafy.

Seafy is the onboard platform of the great Mediterranean fleets: a network exceeding 27 active ships in 2025.

Corsica Ferries

The entire fleet equipped with Seafy: 13 connected ships on the routes to Corsica and Sardinia.

Grimaldi Lines

The entire fleet equipped with Seafy: 11 ships on Mediterranean routes.

Grandi Navi Veloci

On board GNV Spirit and GNV Allegra, with the fleet expanding.

27+
Active ships in 2025
3
Major partner fleets
11.4M
Users in 2025
since 2011
The first On Board Experience Platform
How to work with Seafy

Three ways to be a partner. One ecosystem.

The Seafy Unified Communication System orchestrates every campaign and delivers it consistently across every onboard digital touchpoint, including the passenger portal, digital signage, onboard TV, audio and push notifications.

Track 01 · Advertising

Promote your brand on board

Bring your message to the Seafy onboard channels: a measurable advertising channel, in front of a captive audience, in a premium context.

  • Banners and sponsored placements on the portal
  • Spots on the onboard TV channels
  • Digital signage on the shared screens
  • Audio advertising on radio and announcements
Discover advertising
Track 02 · Distributed ecommerce

Sell your products on the ships

Put your products in the onboard Shop: passengers buy from the portal, with onboard pickup or home delivery. A new sales channel, across the whole fleet.

  • Catalogue presence in the onboard Shop
  • Onboard pickup (Click & Collect) or delivery
  • Sell on multiple ships with a single agreement
  • No cost for physical space on board
Sell on the ecommerce
Track 03 · Co-marketing & Co-branding

Let's build something together

Not just placements: joint initiatives that unite your brand and the Seafy onboard experience. Content, experiences, exclusive offers, tailor-made campaigns.

  • Branded content across magazine, radio and portal
  • Dedicated onboard experiences and activations
  • Co-branded offers for passengers
  • Cross-channel campaigns with the Seafy team
Propose a collaboration
The formats

Every onboard screen is a touchpoint.

Reach passengers across every major onboard digital touchpoint, including smartphones, digital signage, onboard TV and the passenger portal. Seafy supports a full suite of IAB-compliant display and video formats, from banners to HD pre-roll, mid-roll and post-roll ads.

Portal

Banners and sponsored placements on the portal passengers use to browse, watch and stay informed.

TV channels

Pre, mid and post-roll spots on the onboard TV channels: one channel dedicated to the company and one to Seafy content.

Digital signage

Screens in the ship's common areas, for a high-impact, always-visible presence.

Audio

Spots and sponsorships on the Seafy Web Radio and announcements broadcast through the ship's multiroom audio system.

Onboard Shop

Catalogue presence and products on sale, with featured placements.

Travel content

Branded spaces across the travel magazine, news and travel services, alongside the useful content.

Reach in numbers

An audience impossible to distract.

11.4M
Users reached in 2025
+58%
Year-on-year growth 2024–2025
12 hrs
Average time on board per crossing
15 min
Average connected session time

Seafy platform data 2025 · +3.4 million new users in the last 12 months

Creative

Bring your own creative—or let Seafy produce it for you.

Already have your creative concept? We bring it on air. Need support? The Seafy team produces videos, graphics, audio spots and campaign content tailored to your business and the onboard audience. Either way, we manage the entire process.

Video spotsBannersGraphicsPromosBranded content

Turnkey

From brief to on air: we coordinate production, placements and activation. You approve, we publish.

Measurable

Real performance. Real data.

Every campaign is measured through the Seafy ecosystem using enterprise-grade tracking technology and real-time dashboards. Monitor impressions, engagement, conversions and sales with transparent, reliable data—not estimates.

IAB-standard ad server · Revive

Advertising served to market standards.

Impressions, viewability, targeting and frequency capping with metrics that already speak the language of your media plan.

Full-stack analytics · Matomo

Every interaction, tracked.

Actual reach, engagement and conversions on content and products: measure the real return of your onboard presence.

Passengers reachedScreen impressionsViewabilityActive touchpointsShips involvedInteractionsShop sales
Business models

Pay the way you prefer: by results or by package.

Two flexible models to align spend with your goals and lower the barriers to entry.

Revenue Share

You pay based on results.

We tie cost to the results you get: a revenue share on sales generated through the onboard Shop, or performance-based advertising. Ideal for getting started without large upfront investment.

Commission mechanics and performance pricing to be defined
PaaS

Placements and campaigns at a flat fee.

List-price access to placements and formats: packaged advertising campaigns, time-based presence on channels, catalogue placements in the Shop. Costs defined upfront, so you can plan your spend.

Format and package price list to be defined
The value model

An ecosystem where everyone wins.

01 · For you, the partner

New customers and new sales

Reach a captive, high-quality audience, sell across the whole fleet and build your brand in a premium context, with turnkey formats and measurable results.

02 · For the company

A richer experience and new revenue

Partner content and products enrich the onboard experience and generate shared revenue, without weighing down the passenger's journey.

03 · For the passenger

Relevant offers, products and content

Passengers discover relevant brands, products and offers at the right moment, with content that makes the journey richer and more comfortable.

Who it's for

Whether you want to build your brand or drive product sales, Seafy puts you in the right place.

National brands

Looking to reach a captive audience in a premium, brand-safe context.

Onboard venues and shops

Looking to get found and sell more during the crossing.

Port businesses

Looking to reach travellers before and after boarding.

Merchants & ecommerce

Looking for a new distributed sales channel, without physical stores.

Publishers, media & creators

Looking to distribute branded content on board.

Destinations & tourism

Looking to inspire passengers about their destination with dedicated content and offers.

How to become a partner

From idea to onboard campaign, in four steps.

Let's talk

Tell us your goal: raise awareness, sell, or build a joint initiative.

Choose the mix

Together we select the track, channels, ships and model (Revenue Share or PaaS) that fit you best.

Create & activate

Use your creative assets or let us produce them; we prepare placements and catalogue and go on air.

Measure & optimise

We monitor reach, performance and sales, and improve the campaign over time.

Put your brand — and your products — on board.

Tell us who you are and what you want to achieve: together we'll build the right presence on the Seafy channels, in front of an audience with time to listen.

Frequently asked questions

What partners ask about Seafy.

Who can become a Seafy partner?

National and local brands, onboard shops and venues, port businesses, merchants and ecommerce players, publishers and tourist destinations: anyone who wants to reach passengers with advertising, sell products through the onboard ecommerce or build co-marketing and co-branding initiatives.

What's the difference between advertising, ecommerce and co-marketing?

Advertising brings your message to the onboard channels (portal, TV, screens, audio). Distributed ecommerce lets you sell your products through the onboard Shop. Co-marketing/co-branding builds joint initiatives — content, experiences and dedicated offers — together with the Seafy team.

Can I use my own creative assets, or do you produce them?

Both: you can upload your own creative assets or rely on the Seafy team, which produces videos, graphics and spots tailored to the onboard audience.

How does selling on the distributed ecommerce work?

Your products join the onboard Shop catalogue; passengers buy from the portal with onboard pickup or home delivery. With a single agreement you sell across multiple ships and routes, without opening a physical store. (Merchant onboarding, logistics and commissions: to be defined.)

Can I measure results?

Yes, with market standards. Advertising is served through an IAB-standard ad server (Revive) and the whole experience is tracked with an analytics platform (Matomo): we measure reach, impressions, viewability, interactions, ships involved and — for ecommerce — the sales generated. You see the real penetration of your offering, with periodic reporting.

How much does it cost and how do I pay?

Two flexible models: Revenue Share, where you pay based on results (sales or performance), and PaaS, with placements and campaigns at list price and costs defined upfront. We choose the best fit for your goals together.